One of my early mentors said it best:
“Trying to master Social Media marketing is like trying to hit a moving target.”
Truer words have never been spoken.
And like it or not, Facebook, with perpetual changes to its algorithms, Ads Manager interface, etc., is one of those moving targets.
If this tendency engenders any sense of hesitation or derision on your part, you’d do best to park such feelings & embrace Facebook Stories.
I’ll explain why in a minute.
Hardly a new feature, the Facebook Stories feature was introduced without much fanfare in March of 2017.
A wholly independent news feed from what you’re accustomed to, Facebook Stories could adequately be labeled their response to Snapchat inasmuch as it encourages the posting of visual content, versus written, that is available for 24 hours, after which time the content disappears.
The Facebook Stories feature also relies more heavily upon your smartphone, as it is there where you’ll find many of the camera effects (visual filters & graphics) to spice up your content.
(You can still post to Stories via your desktop, which is how I prefer to do it; I’m not big into all those bells & whistles, as they detract from business building. But that’s just my two cents. Also, be apprised that you can post to Facebook Stories from both your personal Facebook page as well as a business Fan Page.)
I have it on good authority from one of my mentors that Facebook unveiled some important changes effective March 1, 2019, changes intended to encourage broader use of this feature.
Facebook is anticipating that more people will be consuming content from Stories than from the regular News Feed by Easter of this year…
…and that’s a bold statement!
Moreover, it appears as though the Facebook newsfeed, in its current iteration, will not look the same in the very near future.
This is a BIG DEAL & if you want a leg up on your competition, then you need to pay attention the information I’m about to share with you.
Focus on that moving target…
Here’s why you need to incorporate Facebook Stories into your overall Social Media marketing strategy:
Facebook is extending the reach for posts to the Stories feed AND…
…Facebook is going to make more features available to people who are actually USING the Stories feature.
For example, regular users of the Facebook Stories feature will be able to archive their stories into different albums, such as family, friends, home business, etc.
The current trend is toward micro-content
This is the direction of content sharing on the Facebook platform, so you’d better get on board!
So without any further ado, here are 7 tips which you should keep in mind to get the most out of the Stories feature:
(1) Post different content to Stories & to the standard News Feed & be sure to stagger the times.
Facebook doesn’t want you to post the same content to the regular News Feed and then the exact same content to Stories.
If you have a post which includes more text, for example a quotation meme that takes a few seconds to read, that would be content better suited for the standard News Feed.
If you’d like to make a short video of yourself reading a quotation, and that video is under 20 seconds, that would be ideal content for the Stories feed.
(2) Length of content.
- pictures will be shown for 5 seconds, and
- videos must be under 20 seconds.
(3) Frequency of posts.
It’s best to post at least one piece of content to Facebook Stories every 24 hours.
Remember also that you can post to Facebook Stories as many times per day as you like.
This is in stark contradistinction to the standard Facebook News Feed, where the algorithm punishes you for too much content; in the News Feed, it’s best to post no more than 2-3 times/day and space those posts out at least 6 or 7 hours; see my blog post 6 Tips To Get The Most Out Of Facebook’s 2019 Algorithm Changes for more information.
(4) Show your Stories posts to the broader public for best results.
Facebook Stories defaults to showing posts only to your Facebook friends.
So if you want to make your content available to the public at large, and you should, you’ll need to make this tweak for each post.
(5) Do NOT use hashtags in posts to Facebook Stories.
If a viewer of one of your Stories posts sees a hashtag, they may be tempted to tap the screen.
Tapping the screen in Facebook stories causes the content to “fast forward”, which is self defeating.
So use hashtags exclusively for the standard Facebook News Feed.
(6) “Behind the scenes”…
Facebook Stories is an ideal platform for a quick “behind the scenes” video of what’s going on with your business.
For example, if you’re launching a new product or webinar, take a quick selfie video of yourself in preparation for this event.
(7) Responses to FB Stories go directly into your FB Messenger!
Given that engagement is KEY with Facebook marketing, this is a pretty cool way to interact with people following your Fan page.
So there you go!
Good luck and get out there and share some Facebook Stories!
And if you derived any measure of value from this post, please share your comments below.
Yours in success,
Facebook Stories: What is it and how does it work? by Joe Svetlik; https://home.bt.com/tech-gadgets/internet/social-media/facebook-stories-what-is-it-and-how-does-it-work-11364169985164
Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature by Ash Read; https://buffer.com/library/facebook-stories
Changes Coming To Facebook Stories by Helen Martin; Elite Marketing Pro’s Daily Dose of Awesome (DDOA), 14 March 2019.