Why The Time Is NEVER Right…

Why The Time Is NEVER Right…

“The timing just isn’t right.” 

“I need to get my ducks in a row first.”

“It’s just not convenient for me right now.”

“I’d rather wait until things calm down.”

“I’ll wait until:

  • after the holidays.”
  • next year.”
  • the weather breaks.”
  • the kids are out of school.”
  • the kids are back in school.”
  • I have more time.”
  • I have more money.”

I’m reasonably confident you’ve said one (or more) of these to yourself at some point in the past. 

It’s okay to admit it! I’m just as guilty, so please don’t think I’m looking down my nose at you, because I’m not.

The eternal struggle

In business, as in life, we struggle with the question of “When is the best time to [FILL IN THE BLANK].” 

In life, that [FILL IN THE BLANK] could be:

  • get married
  • start a family
  • buy a home
  • go back to school for that advanced degree

In business, that [FILL IN THE BLANK] might be:

  • start a side hustle
  • launch an information product
  • pull the trigger on a new Facebook advertisement
  • schedule my first webinar

You might not have noticed up until this point, but life (and business) can get pretty chaotic & messy at times. 

More often than not, there’s a LOT to juggle!

This reality predisposes most folks to put things off to an unspecified point in the future, a nebulous time when things will magically become more “manageable”.

The business side of life

Generally speaking, when it comes to everyday life, it’s permissible to wait until after you’ve gotten “your ducks in a row” before making that big move. 

In business, it’s an entirely different kettle of crawdads. 


Because business is much less forgiving when it comes to making important, strategic moves. 

The world doesn’t much care when you decide to get married. 

But waiting to pull the trigger on an important business move? 

People care. 

Which people? 

Your competitors.

And they LOVE you for it.

Don’t give your competition the satisfaction

In the time it takes you to make a decision that affects your business, your competitors, who don’t hesitate, are getting the jump on you! 

They’re not waiting until all their “ducks are in a row.” 

They’re cranking out that Facebook ad. 

They’re starting that side hustle & learning the ropes. 

They’re scheduling that webinar & bringing in ALL MANNER of prospects, clients & recruits. 

You’ve heard the saying “Time waits for no one”, right? 

J.P. Dinnell, a former U.S. Navy SEAL and now a leadership instructor & speaker with Echelon Front, said the following:

“Your competition thanks you for not giving 100% today.”

Opportunity Cost

I first learned this term in Economics 101 during my university days back in the 1980s. Opportunity cost is defined as follows:

The cost of an opportunity forgone (and the loss of the benefits that could be received from that opportunity).

Anytime you hesitate in business, there is ALWAYS an associated cost, one which CANNOT be avoided. It could be:

  • lost time
  • lost revenue
  • lost market share
  • lost prospects, clients & recruits (people who joined one of your competitors, a competitor who DIDN’T hesitate!)

Irrespective of how hard you work, and no matter for how long, you’ll never be able to make up for these lost opportunities. 


That’s just a cold, hard business fact. 

And I care enough about your success to NOT sugar coat such facts.

Delaying the good stuff…

Do you want additional income from a side hustle?

Do you want more leads, prospects & sales from a sizzling Facebook ad? 

Do you want to release that exciting new information product you’ve been working on for the past six months? 

Well, the more you hesitate, the more you delay for the “right time”, the longer you’ll be forced to wait for the benefits. Plain and simple.

Excuses, excuses, excuses…

Excuses are just a subconscious way to justify mediocrity. 

They play a critical role in any decision to delay or to wait for the “ideal time”. 

And no matter where you are in life or business, you’ll always be able to find one which will justify standing pat, maintaining the status quo, keeping things as they are, keeping you from getting out of your comfort zone and taking ACTION

There’s always going to be a barrier between YOU and WHAT YOU WANT! 

And I’ve got some more unpleasant news for you:

Because they have similar pressures, obligations & conflicts in life and business, your competition could use the same excuses you’re using…BUT THEY DON’T!!!

You might be the BEST informed person on starting a home business. 

You could be the LEAST informed person on starting a home business. 

But do you know who carries the day? Who wins? 


Bottom line (plus some good news)

I’m sorry to break it to you, but the time is NEVER going to be right. 

There. I said it. 

Having said as much, perhaps you can take solace in this corollary (the good news):

The timing doesn’t HAVE to be right to take those first steps.

Yes, life is messy & chaotic. 

Yet somehow, day follows night. 

Life goes on. 

So it would follow, then, that you don’t have to be perfect to achieve success or to take those first steps towards fulfilling a dream or goal. 

If you screw up, the sun will still come up the following morning. 

And speaking as someone who has screwed up more times than I care to recount here… 

…I’ve always subscribed to the notion that it’s wiser to just jump in with both feet, make your mistakes, learn from them and just keep at it. 

This is a fairly straightforward formula which has worked for successful scientists, inventors & entrepreneurs the world over. Thomas Edison said it best:

“I did not fail 1,014 times. I successfully found out what did not work 1,014 times.”

This is the mindset required for running a successful home-based business.

A caveat…

Now, just as a caveat, I’m not suggesting that you shouldn’t put any thought into a given business decision. 

That’s just as bad as not taking action! 

Consider the following sage words:

But, like Carl said, don’t fall prey to “paralysis by analysis”. 

Thoughtful consideration is required of any business decision, but never allow it to keep you from taking those necessary action steps.

A final word…

Putting things off until “later”, until the “time is right”, is human nature. 

There are a LOT of people doing this, even as you read this blog post. 

In fact, this is what the VAST MAJORITY of them do on a routine basis. 

They did it yesterday, they’re doing it today and they’ll do it all day tomorrow as well. 

So realize what a GOLDEN OPPORTUNITY this represents for you & your family! 

While the others are hemming and hawing over whether or not they should run that ad or join that exciting business opportunity… 

…why don’t YOU beat them to the punch! 

Go out there and hustle while the other people are putting things off until “after the holidays”. 

Francis Bacon, the English philosopher, statesman, scientist, jurist, orator and author, said:

“A wise man will make more opportunities than he finds.”

So, what are you doing just sitting there? 

Get busy & create some opportunities for yourself!

A limited-time offer

If you’re looking to build a home-based venture via Social Media, I hope you’ll consider my services. 

Right now, I’m giving away three (3) FREE 20-minute coaching sessions, one-on-one, plus a valuable reference guide that took me, conservatively, 200 hours to compile. 

You can learn more by clicking HERE

I look forward to working with you! 

And if you found this content to be of any value, I’d love to read your comments below. 

Yours in success,

Bart Rippl

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